by customview˚
The large-scale advertising campaign of the new painkiller "NEXT".

As a part of the large-scale advertising campaign of the new painkiller NEXT, product of leading Russian pharmaceutical company OTC Pharm, Customview˚ team have created a unique project - interactive RPG quest based on 360 panoramic video technology - the objective of which was to deliver main brand message to brand audience - Live by feelings, not pain!

We have filmed a number of short 360 panoramic videos inspired by gangster movies, edited them together and delivered to users with digital players specially programmed for the project by our specialists.

As an additional feature, we have integrated the Yandex Maps service into the project. The user's IP-address was used to determine geographical location down to the street so the user became a full part of the storyline.

Client: Pharm Standart
Agency: Adwatch-Isobar
360 video and digital production: Customview˚
Regular video production: Hype Production
NEXT digital campaign
More than 2 000 000 people discover NEXT on internet .